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Roots in Surf, Snow, Travel Lifestyle...

We needed lenses that offered 100% protection without being too dark on cloudy overcast pow days in the mountains, yet provided glare reducing protection for sunny daze at the beach! 

Quality at a price that allows room for Variety!


COLOR       MOOD       PERSONALITY       STYLE       VARIETY


About the optics

Colorful frames with crisp clean vibrantly reflective UV400 lenses containing strong glare reducing properties and blocking 100% UVA / UVB radiation.  


Then we made those lenses in every color of the rainbow.  


That's right  every color!

Tired of seeing the same old colors?

Us too, so we started creating a brand that focused on bold vibrant color.  


The Dazed Shades collection focuses on color. 

Instead of a ton of styles in black, white, & brown - we have tons of colors in only the most popular &  fashion proven styles.  

Featured Shades